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18+Great Britain only, not Northern IrelandIndependent reviews. We don't take bets.We may earn a commission

Review

William Hill review

Sports betting, licensed by the UK Gambling Commission through WHG (International) Limited, account 39225.

Checked by the Slate Casino Review editors · licence facts from the Gambling Commission register

01 · Licence

Who is behind William Hill

William Hill is run by WHG (International) Limited, which holds a remote operating licence from the UK Gambling Commission. The register recorded these facts when we checked:

Licence holder
WHG (International) Limited
Regulator
UK Gambling Commission
Licence number
039225-R-319373-015
Company registered in
Gibraltar
Activities on the licence
Bingo, Casino, Gambling Software, General Betting Standard - Real Event, General Betting Standard - Virtual Event, Pool Betting

Before you open an account, open the register entry (opens in a new tab), confirm the status reads Active and look for www.williamhill.com among the domains. For any other site, search the public register (opens in a new tab).

02 · Offer

The welcome offer, condition by condition

£30 in free betsDeposit & bet £10 · code R30

Significant terms, word for word

18+. New UK customers only, registering with promo code R30. Make a first deposit of £10 or more, then place a £10 single bet from the main balance at odds of 1/2 or greater on any sports market (excluding virtuals) and get £30 in free bets (3 x £10) after settlement. Free bets expire in 7 days, are non-withdrawable and must be used in full. Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card are excluded. One per customer. Ends 31.12.26.

9 conditions, in plain English

  1. 1

    Age. Adults only. The operator checks your age and identity before you can deposit or play.

  2. 2

    New customers. Only for a first account with this operator. Held one before? The offer usually won't apply.

  3. 3

    Promo code. Enter the code exactly when you register or deposit, or the offer may not be added.

  4. 4

    Your money first. The amount of your own money that has to go in, and be staked, before anything is added.

  5. 5

    Minimum odds. The qualifying bet must be at these odds or longer. A shorter price does not count.

  6. 6

    Time limit. Unused free bets, spins or bonus funds disappear after this. Plan around it, not the reverse.

  7. 7

    Not cash. Free bets cannot be taken out as money; only what they return can.

  8. 8

    Payment method. Some ways to pay do not qualify. Check yours is allowed before the first deposit.

  9. 9

    End date. The offer closes on this date, whatever is left of it.

This is a sports offer. Expect a qualifying bet with your own money at a minimum price, followed by free bets whose stake is not returned. Check which payment methods qualify and how many days you have to use the free bets.

We last checked this offer on 20 October 2026. Operators change offers without notice; the terms on the operator's own site always apply.

Free bets and stake not returned

03 · Safer gambling

What a GB licence obliges William Hill to give you

  • A deposit limit, offered while you open the account. Lowering it is immediate; raising it waits out a cooling-off period.
  • Time-outs that pause the account, and reality checks that show how long you have played.
  • Self-exclusion for six months or more, and membership of GAMSTOP (opens in a new tab).
  • Age and identity checks before any deposit or play, free demos included.
  • No credit cards. Gambling on a credit card is banned in Great Britain.
  • A free dispute service: an approved alternative dispute resolution provider, named in the operator's terms, if a complaint is not settled.

Set a deposit limit while you open the account, before you take any offer. More on safer gambling

04 · Same licence

Brands that share the licence

Other trading names on the same register entry, which we do not review: william hill online.

On Slate Casino Review

Where this review appears

Filed under sportsbooks, on the slate and in the side-by-side table, always in alphabetical order. Operator links carry a tag that tells the operator the visit came from us. We may receive a commission from operators in future. A commission never decides which brands appear here, in what order, or what we say about them.