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18+Great Britain only, not Northern IrelandIndependent reviews. We don't take bets.We may earn a commission

Sports betting

Sportsbooks licensed in Great Britain

Sportsbooks licensed by the Gambling Commission for Great Britain, with the licence behind each one and its welcome offer printed in full.

Offers checked 20 October 2026

Still life: a small slate tile painted as a football pitch with a white goal and ball

7 brands

Sportsbooks on the slate

Alphabetical, as everywhere on this site. Brands do not pay to appear here, and a commission never changes the order.

Reading

What to read in a sports betting offer

  • The qualifying bet. Your own money, usually at a minimum price such as 1/2 or evens.
  • Stake not returned. A free bet's own amount does not come back with its return.
  • Payment methods. Some e-wallets and prepaid methods do not qualify.
  • Expiry and markets. Free bets last a set number of days and may exclude some markets.

Free bets and stake not returned

Offers

The welcome offers in full

bet365 logo

bet365

Sports betting · new customer offer

£30 in Free Bets

  • Bet £10

Significant terms, word for word

18+. New customers only. Bet £10 and get £30 in Free Bets. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to the value of the qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

Licence holder Hillside (UK Sports) ENCUKGC account 55148 (opens in a new tab)055148-R-331498-002

Visit www.bet365.com (opens the operator site in a new tab)

18+ · Sponsored link, new tab · checked 20 Oct 2026. The operator's own terms apply.

Betfair Sportsbook logo

Betfair Sportsbook

Sports betting · new customer offer

£50 in accas, bet builders or multis

  • Bet £10 at evens or bigger

Significant terms, word for word

New Customer Offer. Place a min £10 bet on Sportsbook on odds of min EVS (2.0), get 5x £10 in Free Bet Builders, Accumulators or multiples to use on any sport. Rewards valid for 30 days. Only deposits via Pay by Bank, Apple Pay or Debit Card will qualify. T&Cs apply. Please Gamble Responsibly.

Licence holder PPB Counterparty Services LimitedUKGC account 39439 (opens in a new tab)039439-R-319330-013

Visit www.betfair.com (opens the operator site in a new tab)

18+ · Sponsored link, new tab · checked 20 Oct 2026. The operator's own terms apply.

Coral logo

Coral

Sports betting · new customer offer

£30 in free bets (6 × £5)

  • Sign up and bet £5

Significant terms, word for word

18+. New customers. Certain dep. methods & bet types excl. Min first £/€5 bet within 14 days of account reg., min odds 1/2 for 6x£/€5 free bets (selected markets, valid 7 days, stakes not returned, no cashout). Restrictions & T&Cs apply.

Licence holder LC International LimitedUKGC account 54743 (opens in a new tab)054743-R-330863-015

Visit www.coral.co.uk (opens the operator site in a new tab)

18+ · Sponsored link, new tab · checked 20 Oct 2026. The operator's own terms apply.

Ladbrokes logo

Ladbrokes

Sports betting · new customer offer

£30 in free bets (6 × £5)

  • Sign up and bet £5

Significant terms, word for word

18+. New UK+ROI Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 6 x £5 free bets. Free bets available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.

Licence holder LC International LimitedUKGC account 54743 (opens in a new tab)054743-R-330863-015

Visit www.ladbrokes.com (opens the operator site in a new tab)

18+ · Sponsored link, new tab · checked 20 Oct 2026. The operator's own terms apply.

Paddy Power logo

Paddy Power

Sports betting · new customer offer

£30 in free bets

  • Bet £5 at evens or bigger
  • code YSKAST

Significant terms, word for word

New Customer offer - Use promo code YSKAST. Place a min £5 bet on the sportsbook at odds of min EVS (2.0) and get £30 in free bets. Free bet rewards valid for 30 days. Only deposits via Pay by Bank, Debit Cards & Apple Pay will qualify for this offer. T&Cs apply.

Licence holder PPB Counterparty Services LimitedUKGC account 39439 (opens in a new tab)039439-R-319330-013

Visit www.paddypower.com (opens the operator site in a new tab)

18+ · Sponsored link, new tab · checked 20 Oct 2026. The operator's own terms apply.

Sky Bet logo

Sky Bet

Sports betting · new customer offer

£30 in free bets (3 × £10)

  • Join and bet at odds of 1/1+

Significant terms, word for word

New Customers Only. Odds 1/1 or greater. 3 x £10 bet tokens. Free Bet stakes not included in returns. Free Bets exclude virtuals. Free Bets non withdrawable. Free Bets expire after 30 days. Eligibility restrictions. T&Cs apply.

Licence holder SBG Sports LimitedUKGC account 67370 (opens in a new tab)067370-R-341330-006

Visit www.skybet.com (opens the operator site in a new tab)

18+ · Sponsored link, new tab · checked 20 Oct 2026. The operator's own terms apply.

William Hill logo

William Hill

Sports betting · new customer offer

£30 in free bets

  • Deposit & bet £10
  • code R30

Significant terms, word for word

18+. New UK customers only, registering with promo code R30. Make a first deposit of £10 or more, then place a £10 single bet from the main balance at odds of 1/2 or greater on any sports market (excluding virtuals) and get £30 in free bets (3 x £10) after settlement. Free bets expire in 7 days, are non-withdrawable and must be used in full. Deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay and WH PLUS Card are excluded. One per customer. Ends 31.12.26.

Licence holder WHG (International) LimitedUKGC account 39225 (opens in a new tab)039225-R-319373-015

Visit www.williamhill.com (opens the operator site in a new tab)

18+ · Sponsored link, new tab · checked 20 Oct 2026. The operator's own terms apply.

The licence

What the licence covers

A betting licence covers bets on real events, and often on virtual events and pool betting too. Several brands can share one licence holder, so a self-exclusion with one may cover its sister brands.

Check any brand yourself on the Gambling Commission public register (opens in a new tab). Operator links carry a tag that tells the operator the visit came from us. We may receive a commission from operators in future. A commission never decides which brands appear here, in what order, or what we say about them.